f1 celebrates 75 years

Creative Direction & Art Direction
Captured by Alexis Belhumeur
DOP Samuel Olaechea


75 years of Formula 1 distilled into one powerful narrative – heritage meeting innovation at full throttle. This is not nostalgia; it’s momentum. The icons of the past – helmets, wheels, trophies, emerge from the dust as symbols of a sport built on relentless drive. Cutting through, bold neon lines trace the future, a visual language of speed, precision, and progress.

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