
Charles Le Clerc
PUMA x Ferrari
Creative Direction & Art Direction
Captured by Holly McCandless-Desmond
Set Design by Murdo Hepburn
Movement by Liam Hill
This campaign harnesses the power of nostalgia, merging high-fashion editorial with sport through an elevated, modern lens.
At its core is Charles, embodying the fusion of heritage and innovation. As both an athlete and a style icon, he seamlessly bridges the technical precision of sport with the artistry of fashion.
Inspired by Ferrari’s retro-futuristic influence, the collection honors its motorsport legacy while embracing forward-thinking design. Sleek tailoring, rich textures, and bold silhouettes blend past and future, capturing the essence of speed and style. The result is a striking interplay of nostalgia and innovation, where fashion and sport exist in perfect harmony.





