
Charles LeClerc
PUMA x Ferrari
Creative Direction & Art Direction
Captured by Holly McCandless-Desmond
Set Design by Murdo Hepburn
Movement by Liam Hill
This campaign fuses nostalgia with modernity, blending high-fashion editorial and sport. At its heart is Charles, who embodies heritage and innovation, bridging athletic precision and sartorial artistry. Inspired by Ferrari’s retro-futuristic legacy, the collection merges sleek tailoring, bold silhouettes, and rich textures, creating a dynamic harmony of speed, style, and forward-thinking design.





